Comparison · 6 min read
CoolSEO vs Track360: measure your AI visibility or fix it?
Track360 monitors your brand in AI and Google Discover; CoolSEO audits your site and tells you what to fix. Prices, features, who it's for.
Published October 7, 2026 · by Alexandre
In short
Pick Track360 if you mainly want to monitor your brand across several AIs (ChatGPT, Claude, Perplexity, Gemini) and Google Discover, with alerts and reports: from €79 excl. tax per month (Starter plan, price checked on October 7, 2026). Pick CoolSEO if you want to know what to fix on your site to rank better on Google and get cited by AI, with fixes explained step by step: from $29 (€29 in Europe) per month.
Track360 and CoolSEO both talk about AI visibility, but they don't do the same job. One measures, the other mainly helps you fix. This comparison helps you choose based on your need.
Track360 in short
Track360 is a French monitoring platform: it tracks your brand in ChatGPT, Claude, Perplexity and Gemini (visibility score, position, tone of answers), tracks Google Discover, compares competitors and sends alerts and PDF reports. According to its website, it doesn't offer a full site audit or step-by-step fixes.
CoolSEO in short
CoolSEO is an SEO and GEO tool designed for freelancers and small businesses. It audits your site on 7 pillars (technical, content, keywords, authority, AI visibility, local SEO, competitors), ranks fixes by impact and explains them step by step with the copy to paste, asks Gemini your customers' questions and tracks your site every week. Frosty, the built-in consultant, prepares the week's actions.
Point-by-point comparison
| Track360 | CoolSEO | |
|---|---|---|
| What the tool does | Monitors your visibility in AI and Google Discover | Audits your site and guides you to fix it |
| Entry price (monthly) | €79 excl. tax (Starter); Pro €199, Agency €699 excl. tax | $29 (€29 in Europe) (Solo, launch price); Studio $49 (€49 in Europe) |
| Free version | Beta plan: 20 credits a month | Free audit with no account, 10 free credits at sign-up |
| AIs tracked | ChatGPT, Claude, Perplexity, Gemini | Gemini today; ChatGPT and Perplexity soon |
| Google Discover | Yes | No |
| Site audit (technical, content, structured data) | Not advertised | Yes, on 7 pillars, score out of 100 |
| Step-by-step fixes | Not advertised | Yes, ranked by impact, with copy to paste and a guide per CMS |
| Google tracking (Search Console) | Not advertised | Yes: real clicks and rankings tracked every week, drop alerts |
When to pick Track360
- Your site is already solid and you mainly want to measure your brand across several AIs at once.
- Google Discover matters to you (media, high-traffic blog).
- You need regular alerts and reports for a team or clients.
When to pick CoolSEO
- You want to know why AI and Google don't put you forward, and what to change on your site.
- You're not an expert: every fix is explained, with copy ready to paste.
- Your budget is tight: CoolSEO starts at a much lower price, and the audit is free.
Can you use both?
Yes: Track360 to measure your presence across several AIs, CoolSEO to fix your site and track Google. For a small business getting started, fix the basics first: a site AI can't read well will rarely be cited, however well you measure it.
Frequently asked questions
What's the difference between Track360 and CoolSEO?
Track360 monitors your visibility in AI and Google Discover. CoolSEO audits your site, tells you what to fix first and how, then measures the result on Google and in Gemini.
How much does Track360 cost compared with CoolSEO?
Track360 Starter is €79 excl. tax per month (checked October 7, 2026); CoolSEO Solo is $29 (€29 in Europe) per month (launch price), and the audit is free.
Does CoolSEO track ChatGPT like Track360?
Not yet: CoolSEO currently asks Gemini, with Google Search grounding. ChatGPT and Perplexity are already built in and will be turned on soon.
Go further
Does AI cite your business?
The free audit checks your site on Google and asks Gemini a real question about your market, in a minute.