SEO + GEOYour SEO expert, available 24/7
More traffic from Google.
More citations in AI answers.
CoolSEO audits your site on the 7 pillars of SEO, tells you what to fix first, and explains how to do it, step by step.
Free audit, no account and no credit card.
Audit of October 4, 2026
leather-atelier.com
Online store · handmade leather goods
43/100
Gemini
ABSENTRecommends three competing stores
ChatGPT
SOONTest being integrated
Perplexity
SOONTest being integrated
Priorities, by impact
- 1
Create a “leather bag for women” page
Keywords · Search suggested by Google, no dedicated page on your site
- 2
Become a source cited by AI
AI · Gemini recommends three competing stores, not you
- 3
Add a meta description to 14 pages
Technical · Google makes up an unappealing snippet
Connected to real data
- Your site and its sitemap
- Google searches
- Gemini
- Search Consolesoon
- ChatGPTsoon
- Perplexitysoon
7
SEO pillars, explained and prioritized
≈ 30 s
for a full audit
1 AI
tested live (Gemini), ChatGPT and Perplexity soon
30
free credits, no credit card
01/The situation
Search has changed. Your SEO has to keep up.
Google now shows an AI-generated answer before the links. ChatGPT, Gemini and Perplexity answer your future customers' questions directly, citing two or three sources.
Ranking well is no longer enough: you also need to be the source AI chooses. And classic SEO tools are built for experts, with tables nobody knows how to read.
CoolSEO sorts it out: it analyzes your site, shows you what really matters and explains how to fix it.
02/The 7 pillars
Everything that drives your SEO, in one place.
Measurable pillars are scored out of 100 from real data; the ones we can't measure yet are flagged as such. The score tells you where you stand, the details tell you what to do, and in what order.
Technical SEO
A site Google can crawl, understand and index without effort.
We analyze
Error pages and pages excluded from Google (noindex) · Sitemap · Title, meta description and H1 tags · Structured data · Image alt text · Speed and mobile displaysoon
You get
An audit in plain English · Every fix explained step by step · Copy-paste fixessoon
Content
Pages that truly answer what people are searching for.
We analyze
Number and depth of pages · Thin pages · Blog or guides · Structured FAQ · Internal linkingsoon · Content that's getting oldsoon
You get
The content to create or expand, by priority · AI-assisted writingsoon
Keywords and rankings
The searches you can win, and where you stand today.
We analyze
Real searches in your market (Google suggestions) · The ones your site already answers · The ones with no dedicated page · Google rankingssoon · Search volumessoon · Cannibalizationsoon
You get
The searches to cover first · Rank trackingsoon
Authority and links
What the web thinks of your site, measured by the links pointing to it.
We analyze
Domain authoritysoon · Backlinkssoon · Gap with your competitorssoon · Brand mentionssoon
You get
Concrete ideas to earn links · Authority trackingsoon
AI visibility
Do ChatGPT, Gemini or Perplexity recommend you, or a competitor?
We analyze
What Gemini answers about your topic · Whether you're cited, and in what position · The competitors cited instead of you · ChatGPT and Perplexitysoon · Sources used by AIsoon
You get
The actions to become citable · Tracking of your key questionssoon
Local SEO
Google Business Profile, reviews, maps: for businesses that live from their neighborhood.
We analyze
Local business detection · What AI recommends in your city · Google Business Profilesoon · Reviews and repliessoon · Google Maps rankingsoon · Consistent contact detailssoon
You get
A clear guide to your Google profile and reviews · Compliant review QR codesoon · Prepared review repliessoon
Competitors and tracking
Who's ahead of you, why, and what changes every week.
We analyze
The competitors AI recommends instead of you · Your real competitors on Googlesoon · Their best-performing pagessoon · Drop alertssoon · Weekly reportsoon
You get
Know who's getting ahead of you · Detailed comparisonsoon · Email reportsoon
Test these 7 pillars on your site, right now.
Results in 30 seconds, no account and no credit card.
Your dashboard
All your SEO tools, in a single dashboard.
Audit, keywords, AI visibility, competitor watch, article writing… and social media soon. You start with 30 free credits.
Keyword research
What your customers type into Google
Questions people ask
- how to clean a leather bagWrite
- leather bag for womenWrite
- best leather for bagsWrite
- leather vs faux leather bagWrite
- repair a leather bagWrite
AI visibility
Ask Gemini a customer's question: who does it recommend, and are you cited?
Page analysis
One page under the microscope: tags, outline, content, links, and the search it targets.
Competitor watch
Your site against a competitor, point by point: pages, tags, content, structured data.
Dashboard preview with example data.
Search Console
Your real clicks, impressions and rankings on Google, and the searches to push first.
Full SEO audit
The 7 pillars of your site, scored and prioritized, in 30 seconds.
Keyword research
What your customers really type into Google: questions, comparisons, buying intent.
AI visibility
Ask Gemini a customer's question: who does it recommend, and are you cited?
Page analysis
One page under the microscope: tags, outline, content, links, and the search it targets.
Competitor watch
Your site against a competitor, point by point: pages, tags, content, structured data.
SEO article writing
A structured article draft for your keyword: title, meta, outline, text and FAQ.
SEO generators
Titles and meta descriptions, FAQ with markup, structured data and llms.txt, ready to paste.
Content calendar
4 weeks of articles picked from real Google searches, each with a "Write" button.
Social media analysissoon
Audit of your YouTube channel and accounts, and the posts that work for your competitors.
Local SEO and reviewssoon
Your Google profile, your reviews, your spot on the map against nearby businesses.
Tracking and reportssoon
Your metrics re-measured every week, alerts and an email report.
Your dashboard is in French for now. The English version is coming soon.
Tracking · soon
Watch your site climb, week after week.
Launching soon: Bzz will re-run your measurements every week (SEO score, presence in AI answers, position against your competitors) to show you what's improving.
12-week trend
Illustrative example of a site tracked for 12 weeks.
Your 7 pillars at a glance
Who AI recommends
- You51%
- Competitor A64%
- Competitor B38%
- Competitor C22%
Example: share of AI answers that cite each site.
Start with 30 free credits.
No credit card. You only pick a plan if you need one.
03/The Bzz assistant · soon
Soon: an SEO expert who knows your site inside out.
In the works: Bzz will read your audit, your pages and your competitors. You'll ask your questions in plain English, and it will answer with concrete actions and write the copy with you.
- Why has my traffic been dropping for a month?
- Which pages should I create to go after this keyword?
- Rewrite the title and description of my product page.
- Why does ChatGPT cite my competitor and not me?
Bzz assistant
ExampleSearch ConsoleRankingsCompeting pages
The drop comes from 3 pages, not the whole site. They lost between 4 and 9 spots on their main queries:
- 01/leather-care-guide: a competitor published a more complete guide, with an FAQ.
- 02/crossbody-bag: the title no longer includes the main query since your redesign.
- 03/shipping: the page was set to noindex by mistake.
Shall I start by fixing the noindex, then suggest a new title for the crossbody bag page?
04/The method
Not an 80-page report. A plan you can follow.
Step 1
Audit
Your score out of 100, pillar by pillar, from real data. Free.
Step 2
Action plan
Fixes ranked by impact, with how to do each one.
Step 3
Do it togethersoon
Copy, tags, pages, structured data: the assistant prepares, you approve.
Step 4
Trackingsoon
Every week: your rankings, your AI citations, your competitors.
The question we get asked
“My AI can do my SEO on its own.” Really?
ChatGPT, Gemini or Claude are great at writing. But SEO starts with measuring: seeing your site the way Google sees it, knowing your real numbers, and checking what's improving. That's exactly what CoolSEO does, and what a general-purpose assistant can't do on its own.
It doesn't really see your site
A general assistant guesses from whatever you paste into it. CoolSEO actually visits your pages, your sitemap, your tags and your structured data, page by page.
It doesn't have your data
Your real clicks, impressions and rankings live in Search Console. An AI can't read them. CoolSEO connects to it (read-only) and starts from your real numbers.
It doesn't know what other AIs say
To know whether Gemini recommends you, you have to ask it, the way a customer would, and keep asking. CoolSEO does it for you, on your key questions.
It sometimes makes things up
Search volumes, statistics, outdated “best practices”: an AI can confidently state wrong numbers. Here, every finding comes from a real measurement; anything that couldn't be read is flagged.
You have to know what to ask
An AI answers the question you ask. You still need to know the right questions. CoolSEO checks all 7 pillars by default and ranks actions by impact.
It doesn't track anything over time
Every conversation starts from scratch. CoolSEO keeps the history of your audits, your action plan and how your score evolves, site by site.
The right duo
Keep your AI for writing if you like it. Use CoolSEO to know what to write, where, and whether it works. One without the other is writing blind.
05/Why CoolSEO
What several tools do, in one place.
Big SEO tools are powerful but built for experts, and each one only covers part of the job. Here, everything is connected, sorted and explained. Anything not ready yet is labeled “soon”.
06/Who's behind it
One founder, not a factory.
“I built CoolSEO because SEO has become a full-time job, while most people with a website have neither the time nor the budget for an agency.
I wanted a tool that says clearly what to do this week, helps you do it, and shows you the result the following week. On Google, and now in AI answers.”
Alexandre
Founder of CoolSEO
08/Pricing
One subscription. All your SEO.
The audit stays free, no account needed. A subscription unlocks the full action plan, more sites and more credits.
Solo
For freelancers and businesses who run their own website.
$29/ month
no commitment, cancel anytime
Start for free- 3 sites
- Full audits on all 7 pillars
- Complete, prioritized action plan
- Keyword research
- Visibility test in Gemini
- Competitor watch: site comparison
- SEO article writing
- Page analysis, SEO generators and content calendar
- PDF reports of your audits
- Visibility in ChatGPT and Perplexitysoon
- Social media analysissoon
- Weekly tracking of your sitessoon
- Unused credits roll over for 1 month
Studio
RecommendedFor agencies, consultants and ambitious websites.
$49/ month
no commitment, cancel anytime
Start for free- Everything in Solo, plus:
- 10 sites
- White-label reports for your clientssoon
- Up to 3 team memberssoon
- Priority support
- Early access to new features
Free plan
Try 30 credits' worth of analyses, no credit card.
- 30 free credits, one time
- 1 site
- Audit, keywords, AI test and competitor watch
- The first 3 actions of your plan
- No credit card
Credit top-ups
Need more this month? Add credits, valid for 12 months. Available to Solo and Studio subscribers.
Prices in USD, excluding applicable taxes. A full audit costs 10 credits. Need more than 2,500 credits a month or more than 10 sites? Let's talk.
Your dashboard is in French for now. The English version is coming soon.
What's the difference between SEO and GEO?
SEO is about ranking well on Google. GEO, for Generative Engine Optimization, is about being cited when someone asks an AI like ChatGPT, Gemini or Perplexity. You work on both together: a technically clean site, useful content and good authority help with both.
I know nothing about SEO. Is this for me?
Yes. CoolSEO explains everything in plain language, ranks every action by impact and tells you what to do, where, and how. And if you're an expert, you mostly save time.
What kind of website is it for?
Business websites, online stores, SaaS, blogs, freelancers and local businesses. For local businesses, a test shows who AI recommends in their city.
Can't ChatGPT or another AI do my SEO for me?
They're very good at writing, but they don't actually see your site, they don't have access to your real numbers (Search Console), they don't know what other AIs say about you, and they don't track anything over time. CoolSEO measures all of that for real, tells you what to do first, and shows you whether it's working. The two complement each other very well.
Does the free audit really analyze my site?
Yes. We actually visit your site, check its tags, its error pages or pages excluded from Google and its structured data, look at what people type into Google and ask Gemini who it recommends. Nothing is made up: if a piece of data couldn't be read, we tell you.
Do you guarantee the top spot on Google?
No, and be wary of anyone who promises that. Nobody controls Google or AI. What we guarantee is an honest diagnosis and concrete actions, ranked by impact.
Can I cancel anytime?
Yes. The monthly plan has no commitment: cancellation takes effect at the end of the current period. And you can start for free, with no credit card.
Free audit
Where does your SEO stand? Find out in a minute.
No account, no credit card.