# CoolSEO

> CoolSEO (coolseo.app) is a French SEO and GEO (Generative Engine Optimization) SaaS made by VIBE STUDIO (Paris, France). It audits a website for Google rankings and for visibility in AI assistants, then gives a step-by-step action plan that beginners can follow. Available in French and English.

## How CoolSEO measures AI visibility

- It asks an AI assistant the question a real customer would ask (for example "What are the best websites or companies for <topic>?" or "...in <city>?"), using Google Gemini with live Google Search grounding.
- It reads the answer, extracts the names the AI recommends, and checks whether the user's site or brand is cited and in what position.
- It lists the competitors cited instead, and the web pages the AI used as sources, so the user knows which sites to get mentioned on.
- In the dashboard, users can save up to 10 key questions and re-test them to track their position; with paid plans, they are re-tested automatically every week. Additional engines (ChatGPT via OpenAI, Perplexity) are added as they are enabled.
- Results are measurements at a point in time: AI answers vary, and no ranking or citation is guaranteed.

## Free SEO and AI visibility audit (no account)

- Scores a site from 0 to 100 on 7 pillars: technical SEO, content, keywords, authority and links, AI visibility, local SEO, competitors.
- Reads real pages of the site (titles, meta descriptions, headings, structured data, sitemap, indexability, images) and explains each fix in plain language.
- French: https://coolseo.app/audit · English: https://coolseo.app/en/audit

## Dashboard features

- Frosty, an AI SEO consultant available 24/7, with weekly missions that prepare real fixes for the user's pages, step-by-step guides for WordPress, Wix, Shopify, Squarespace, Webflow and others, and a check that the fix is live.
- SEO generators (titles, meta descriptions, FAQ with FAQPage markup, structured data, llms.txt), keyword research, page analysis, competitor comparison, SEO article writing, editorial calendar, Google Search Console connection (read-only), PDF reports.

## Free tools and MCP server

- Free tools, no sign-up: AI crawler checker (robots.txt for GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot…), robots.txt generator, Google SERP preview, indexability checker, Open Graph checker, SEO tag checker, structured data generator, llms.txt generator: https://coolseo.app/en/free-tools
- Public MCP server (read-only, no account) for Claude, ChatGPT, Cursor: https://coolseo.app/api/mcp (setup: https://coolseo.app/en/mcp)

## Weekly tracking (paid plans)

- Every week, each tracked site is re-audited automatically, its action plan is updated (fixed items are ticked off), and key AI questions are re-tested.
- Subscribers receive a weekly email report: score, change since last week, fixes detected and next action.

## Pricing (prices include taxes)

- Free: 10 credits once, 1 site, no credit card. Audits stay free.
- Solo: 29 EUR/month for 300 credits (launch price, regular 50 EUR); 45 EUR/month for 600 credits (launch price, regular 80 EUR); 3 sites.
- Studio: 49 EUR/month for 1000 credits (launch price, regular 100 EUR); 79 EUR/month for 2500 credits (launch price, regular 160 EUR); 10 sites.
- 20% off with yearly billing. No commitment.

## Original research and comparisons

- Study (2026-10-06): 0 of 35 large listed French companies with a readable robots.txt block AI crawlers; 4 of 40 publish an llms.txt; 21 of 40 have JSON-LD on their homepage. Full data and method: https://coolseo.app/en/research/ai-crawlers-large-companies (French: https://coolseo.app/etudes/robots-ia-grandes-entreprises). Free to reuse with attribution.
- [CoolSEO vs Semrush: which one for a small business?](https://coolseo.app/en/compare/coolseo-vs-semrush) · French: https://coolseo.app/comparatif/coolseo-ou-semrush
- [Cheaper Semrush alternatives: 6 tools by use case](https://coolseo.app/en/compare/semrush-alternatives) · French: https://coolseo.app/comparatif/alternatives-semrush
- [AI visibility (GEO) tools: how to compare them](https://coolseo.app/en/compare/ai-visibility-tools) · French: https://coolseo.app/comparatif/outils-visibilite-ia
- [GEO and AI SEO glossary: 16 clear definitions](https://coolseo.app/en/geo-glossary) · French: https://coolseo.app/glossaire-geo
- [CoolSEO at a glance: the key facts](https://coolseo.app/en/coolseo-facts) · French: https://coolseo.app/coolseo-en-bref
- Full text of all guides, comparisons and research: https://coolseo.app/llms-full.txt

## Guides (French)

- [Audit SEO gratuit : la méthode complète pour vérifier ton site](https://coolseo.app/blog/audit-seo-gratuit): Comment faire un audit SEO gratuit de ton site, point par point : technique, contenu, mots-clés, autorité et visibilité dans les IA, avec les outils en ligne.
- [Comment apparaître dans Gemini et les aperçus IA de Google](https://coolseo.app/blog/apparaitre-dans-gemini): Gemini et les aperçus IA s'appuient sur l'index de Google. Ce qui compte vraiment pour y être cité, ce qui ne sert à rien, et comment vérifier où tu en es.
- [GPTBot, ClaudeBot, PerplexityBot : faut-il bloquer les robots des IA ?](https://coolseo.app/blog/robots-ia-gptbot): Quels robots des IA visitent ton site, à quoi sert chacun, et que mettre dans ton robots.txt pour être cité par ChatGPT et Perplexity, ou protéger tes contenus.
- [llms.txt : à quoi sert ce fichier, et faut-il vraiment en créer un ?](https://coolseo.app/blog/llms-txt): Le fichier llms.txt résume ton site pour les IA. Ce que c'est, ce qu'il apporte vraiment (et ce qu'il n'apporte pas), et comment en créer un en deux minutes.
- [SEO et GEO : quelle différence, et faut-il travailler les deux ?](https://coolseo.app/blog/seo-geo-difference): Le SEO te classe dans Google, le GEO te fait citer par ChatGPT, Gemini ou Perplexity. Ce qui change, ce qui ne change pas, et par où commencer.
- [Comment être recommandé par ChatGPT : 7 actions concrètes](https://coolseo.app/blog/etre-cite-par-chatgpt): Pourquoi ChatGPT recommande ton concurrent et pas toi, et 7 actions concrètes pour devenir une source qu'il cite.
- [Checklist SEO technique : 10 points à vérifier sur ton site](https://coolseo.app/blog/checklist-seo-technique): Indexation, balises, vitesse, données structurées : les 10 vérifications techniques qui bloquent le plus souvent un site, et comment les corriger.

## Guides (English)

- [Free SEO audit: the complete method to check your website](https://coolseo.app/en/blog/free-seo-audit): How to run a free SEO audit of your website, step by step: technical SEO, content, keywords, authority and AI visibility. With the online tools to do it.
- [How to show up in Gemini and Google's AI Overviews](https://coolseo.app/en/blog/show-up-in-gemini): Gemini and AI Overviews rely on Google's index. What really matters to get cited, what's useless, and how to check where you stand.
- [GPTBot, ClaudeBot, PerplexityBot: should you block AI crawlers?](https://coolseo.app/en/blog/ai-crawlers-robots-txt): Which AI crawlers visit your site, what each one does, and what to put in your robots.txt to get cited by ChatGPT and Perplexity, or protect your content.
- [llms.txt: what this file is for, and do you really need one?](https://coolseo.app/en/blog/llms-txt): The llms.txt file summarizes your site for AI. What it is, what it really does (and doesn't), and how to create one in two minutes.
- [SEO vs GEO: what's the difference, and should you work on both?](https://coolseo.app/en/blog/seo-vs-geo): SEO ranks you on Google, GEO gets you cited by ChatGPT, Gemini or Perplexity. What changes, what doesn't, and where to start.
- [How to get recommended by ChatGPT: 7 concrete actions](https://coolseo.app/en/blog/get-recommended-by-chatgpt): Why ChatGPT recommends your competitor and not you, and 7 concrete actions to become a source it cites.
- [Technical SEO checklist: 10 things to check on your site](https://coolseo.app/en/blog/technical-seo-checklist): Indexing, tags, speed, structured data: the 10 technical checks that most often hold a site back, and how to fix them.

## Links

- Home (French): https://coolseo.app/ · Home (English): https://coolseo.app/en
- Pricing: https://coolseo.app/tarifs · https://coolseo.app/en/pricing
- About: https://coolseo.app/a-propos · https://coolseo.app/en/about
- GEO checklist: https://coolseo.app/g/checklist-geo · https://coolseo.app/en/g/geo-checklist